APPROACH
Our real-world tested 'Pyramid'
innovation process is optimized
for improved results.
With the desire for shortened development cycles, market leaders must recognize the need for a rapid, user-centric innovation process that includes repeatable methods to identify emerging trends and substantial opportunities. In addition, the need for an efficient means of converting the information gained from these new strategies and tactics into profitable solutions is essential for their success and existence.
The structure of the IN2 Pyramid Process is based on a balanced principle of divergent and convergent events. When the events are compressed they provide the opportunity to accelerate speed-to-market.
The foundation of our proprietary process is based on two primary phases of Inspiration and Integration taking us from ‘what’s next’ to ‘market launch’ and sparked the genesis of our company’s name, IN2. The approach is tiered into balanced segments and defined stages. These stages provide the managed tasks that are performed to create meaningful innovation solutions.
Our dedicated team engages in capturing the experiential needs of the user by performing ‘in-the-field’ observational research.
Through structured and visually intensive workshops with clients, we synthesize new insights that generate relevant ideas.
New concepts are advanced using rapid virtual and physical models to thoroughly test for feasibility and functionality.
Our specialized talent uses state-of-the-art tools and techniques to deliver award-winning product and service designs.
COLLABORATION
Collaboration is an essential aspect of innovation. It enables the combination of ideas, celebrates skills, and mitigates risk. Collaboration allows an enterprise to lower investment cost by enabling specific resources, knowledge and equipment to be shared without each business needing to invest in every capability itself.
The drawing tools, screen-sharing and video capabilities of digital tools like GoToMeeting simplify collaboration across boundaries and accelerate time to market for new products.
We provide many of the latest digital collaboration tools to offer real-time reviews and up-to-date project tracking with colleagues and clients. Our technology-centric perspective allows us to distribute resources around the globe and bring them together with the cloud. This allows for multiple locations with direct access to varied geographic territories and demographics for rapid research techniques.
INDUSTRIES
INDUSTRIES SERVED:
Consumer Products
Consumer Electronics
Medical Products
Commercial Products
Industrial Products
Merchandising
Retail Environments
Telecommunications
Transportation
Energy