Check out the Recap Video from Benjamin Moore's Notable Fast Pitch Competition

Benjamin Moore unveiled their new Notable Dry Erase Paint at the IDSA International Conference in Atlanta in August this year.  As part of the product launch, they hosted a fast pitch competition where competitors could share - and show - their ideas for the office of the future.  IN2's Brian Roderman presided as judge for the event.

Benjamin Moore did a really nice job with the recap video, which you can find here.

The True User Experience // Upcoming Talk at the 2017 Design in Plastics conference


IN2's President and Chief Innovation Officer, Brian Roderman, is one of the featured speakers at the upcoming Design in Plastics conference in Detroit.  The topic:  the True User Experience, from the perspective of innovation.

More details here.  Come check out Brian's always-excellent presentation style in action! 

Proudly Sponsoring the Product Innovation Summit in Boston

We are proud to announce IN2 as an official sponsor of the upcoming Product Innovation Summit, which is September 25th and 26th in Boston.  Look for us among a great group of speakers and innovation practitioners!  

You can find more details about attending by clicking here

IN2 + the 2017 IDSA International Conference in Atlanta

We had a blast at this year's IDSA International Design conference in Atlanta, and, happily, the IN2 team got to actively participate throughout the event.


Brian Roderman, IN2's Chief Innovation Officer, delivered an awesome presentation on creating new Experiences, which he walked through using IN2's True User Experience map (and illustrated the world-famous Georgia Peach).


We are also proud to welcome new design talent to our team.  Juliette Laroche, out of the University of Houston, recently joined our creative team in Austin, TX, and she's already getting attention for her design chops.  Juliette received a Model One award for excellence in industrial design for her INNSAEI Scuba Diving Mask, which improves communication between divers.  As part of the award, Model One created a full prototype of Juliette's mask, which was on display at the conference.


In addition to his presentation, Brian was also selected as the judge for Benjamin Moore's Notable Fast Pitch competition.  Notable, which Benjamin Moore debuted at the conference, is a multi-surface dry erase paint.  The launch - and the competition - are both being highly publicized, and we'll share the video when it is released.


Finally, in true IN2 style, we couldn't let the conference pass without a bumping celebration with our design friends.  We invited a great group to visit IN2's office in Atlanta's Flatiron building (older than the Flatiron in New York!).  We had a great time showing our office space and, in true Speakeasy style, touring the Al Capone-style vault in the building's lowest level.

Thanks to everyone who helped IN2 have such a great IDSA experience in Atlanta.  We're looking forward to shaking things up at the newly-established International Design Conference next year in New Orleans!

Brian Roderman // Featured Presentation at the 2017 IDSA International Conference

The 2017 IDSA International conference is less than 3 weeks away in Atlanta, so we hope you're ready for a full slate of engaging speakers and entertaining events in the Dirty South.  

This year's theme is 'Design IS Business,' and IN2's Brian Roderman was selected to deliver one of the featured presentations at this year's conference.  Don't miss him sharing a fresh approach to capturing and creating a new ecosystem of Experiences.

More details on Brian's talk and the rest of the conference at IDSA's site.

Also, special shout-out to IN2's Luke Jordan for helping bring this event to life as a volunteer on the conference planning team.

See you in Atlanta!

New Fire Truck Cab Design with HME Ahrens-Fox


The IN2 team is proud of our support of HME Ahrens-Fox in the design of a cab-console for their custom fire apparatus line and other fire truck interiors. The new cab-console integrates custom touchscreen controls and a modular center section.

HME introduced the new cab-console at this year's FDIC conference.  You can check out more details at HME's site

IN2 Workshop at IDSA's Southern District Conference in Houston (April 7th-8th)

Over the weekend, IDSA held their 2017 Southern District Conference at the University of Houston.  As part of the event, the IN2 team had the chance to collaboratively lead a workshop with 50+ Industrial Design students from a variety of universities around the South.

This session focused on quickly generating, capturing, visually communicating new ideas.  Together with the students, we selected an unexpected category - Wearable Devices for Plants - and dove into new thinking.  The team shared a technique students could try for quickly visualizing a new idea that we call 'Sharpie Sketching', and we then showed our process for making presentation-ready refinements.  

Part of the innovation challenge here was converting a wild idea - for a shirt made of moss - into a product system that could conceivably be sold and monetized.  Below you can see how it took shape.

Our team demonstrated how to rapidly capture, visualize, and refine new ideas.

Our team demonstrated how to rapidly capture, visualize, and refine new ideas.

Check Out Our New Office Space in Austin!

We are happy to announce a new location for IN2's creative headquarters in Austin, Texas.  The design team will operate from east Austin's Canopy development.  Formerly a Goodwill warehouse, the Canopy has been converted to a destination for artists, designers, and other creatives.

As the hub of our creative services, we'll utilize the open office as a collaborative space for workshops and sessions. We're looking forward to rolling up the garage door and hosting you in our new digs! 

IN2's Atlanta Team helping facilitate the Atlanta installment of Global Service Jam

The Atlanta Service Jam, part of the Global Service Jam, takes place Feb 17th-19th, and IN2 will be there.  Notably, IN2 is one of the event sponsors and our own Luke Jordan is one of the event's planners and facilitators.  

Sign-up and details at .

A Service Jam is a cooperative gathering of people interested in a design-based approach to creativity and problem solving, and of course in service design.  It is there to encourage experimentation and innovation – participants come together without a team, without an idea and, when given a theme, together create a new-to-the-world design while meeting new people.

The Global Service Jam is a community of Jams taking place internationally over the same weekend. All the Jams share the same starting themes, and publish their local results over a central platform. The theme for participants in the Global Service Jam will be announced at 6:30PM (local time) on Friday, and results must be shared by 2:00pm on Sunday.

IN2 at the IDSA Southern District Design Conference in Houston

IN2 is proud to announce our sponsorship of the upcoming IDSA Southern District Design Conference, this April 7-8th in Houston, Texas.  

Our team will participating in a variety of ways.  Notably, we'll be hosting a workshop to live-demo best-in-class innovation design skills.  Plus, students and young professionals can visit our booth to talk one-on-one with our team in an ongoing career fair carousel.

You can get more detail on the conference here.  Come say hello and meet our team!

Happy 10-Year Anniversary to IN2!

This fall, we are excited to celebrate our company's ten-year anniversary.  So far it has been a great ride, and we've have created partnerships with some great people and great brands (including the few shown here).

A huge Thank You to everyone we've gotten to work with.  We wouldn't be here without you. Here's to the next ten years!

PDMA 2016 Annual Conference Sponsorship

We are looking forward to participating in the 2016 annual Product Development and Management Association (PDMA) conference, which is coming up October 16th - 19th in Atlanta.  Come say hello and discuss the latest thinking about the innovation process.

More info on the conference here.

Proudly Supporting the IDSA Southern District Design Conference!

IN2 is pleased to announce our supporting sponsorship of the IDSA Southern District Design Conference, which will be held next month in Auburn, AL.  As always, we are big believers in the power of the design community, so we're excited to be part of this event.  More info here.  

The IN2 team will also be well-represented at the conference.  Come say hello!

IN2 on ‘Shifting Roles in Design’:  IDSA Panel Discussion in Atlanta

Luke Jordan IDSA Atlanta panel

The Industrial Designers Society of America (IDSA) hosted an excellent panel discussion on March 9th in Atlanta.  IN2’s Luke Jordan, Chapter Chair of IDSA Atlanta, had the chance to host a panel of four local design leaders from the corporate and consulting worlds.  They weighed in on current trends facing the larger design industry today:  design’s changing role in business, designers as business people, and the impact of startup culture on innovation in large companies.

We're proud to have IN2 represented as a voice in the current design dialog.  You can check out more IDSA Atlanta events and news on their Facebook page.

Innovation Magazine:  Brian Roderman one of 50 Notable Designers of the last 50 years

In the most recent issue of Innovation magazine, the Industrial Designers Society of America (IDSA) released a list of their 50 most notable members over the last 50 years, as voted by IDSA members.  We are honored that IN2’s President and Chief Innovation Officer, Brian Roderman, was selected to this esteemed list (which includes design pioneers like Raymond Loewy and Walter Dorwin Teague).

This issue of Innovation also highlights noteworthy designs and memorable moments of the industrial design profession over the last 50 years.  You can get your copy at

Watch it now:  Talking Trash About Design (video of the full TEDx Talk)

In case you missed it live, watch Brian Roderman break down the impacts of our collective trash habits - and what Design can do to help.

“Talking Trash About Design”:  Upcoming TEDx Talk by Brian Roderman
TEDx at the University of Texas, Dallas on Sunday, April 12, 2015

IN2’s Chief Innovation Officer, Brian Roderman, will deliver “Talking Trash About Design” at the TEDx event at the University of Texas - Dallas on Sunday, April 12.  Brian’s talk will focus on Design Thinking, Strategy, and Sustainability in Design, viewed through the lens of a strategic service-design project for Newell Rubbermaid.  Check out the teaser video here:

We're excited to bring you the second video in our Speaker Spotlight series! Brian Roderman, President and Chief Innovation Officer of IN2 Innovation, talks about his company's work using sustainability in design.You can see him and several others speak at the 2015 #TEDxUTD conference on April 12th.

Posted by TEDx UTD Club on Wednesday, April 1, 2015

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Brian Roderman to speak at Chief Innovation Officer Summit

IN2’s Brian Roderman is one of the guest speakers at the 2014 annual Chief Innovation Officer Summit in New York.  You can catch Brian on Tuesday, December 2nd as he presents A Method for Your Madness – A Case Study in Achieving More With Less.  Brian will tackle the tough issue of rapid ideation and the role of visualization in idea advancement, and he will share Rapid VIP, IN2’s method for taking on ideation challenges.  Accompanying him will be Angela Markwald from Brady Corporation, who will share a case study about her experiences with the Rapid VIP approach.

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IN2 Adds Kevin Shin to the Design Team

IN2 recently acquired an impressive young talent, Kevin Shin, as part of our Design team in Austin.  Kevin is an Industrial Designer out of Georgia Tech who is inspired by innovation. His abilities to approach design with an understanding of the arts (liberal and visual arts), technology (engineering and sciences), humanities (sociology and psychology) and management (marketing and branding) have already made him an integral part in our tactical design process. With his experience in corporate and consulting environments, Kevin has gained a broad spectrum of tactical design exposure and multidisciplinary collaboration, and he has a knack for instantaneously shifting gears between multiple projects based on client needs.

Justin Pendleton is IN2’s new Design Manager

IN2 is proud to announce Justin Pendleton’s promotion to Design Manager.  Justin has been a senior designer at IN2 since 2011, although his involvement with the IN2 family stretches back to the company’s founding.  Justin’s brilliant execution and design leadership have blown away IN2 and our clients, and as Design Manager he will have an even bigger impact.  We could not be more excited to see how he continues to shape the team.  Congratulations, Justin!

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Brian Roderman “Nailed It” to close the 2014 IDSA International Conference

IN2’s Brian Roderman closed out the 2014 IDSA Conference in Austin with a bang.  On a journey that included Styx and the Jackson 5, Brian broke down “How to Compose a Culture of Innovation” in an energetic, engaging, and memorable way.  Innovation, as easy as ABC - 123 - Do Re Mi.  Also, a big shout out to Dave Singer for providing real-time visuals on stage.  It was a great close to a great conference, and we are already looking forward to Seattle in 2015!

Check out some of the buzz below.

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IDSA The Exchange

Brian Roderman to Discuss Culture and Innovation at the IDSA International Conference in Austin

Brian will be presenting at the upcoming Industrial Designers Society of America International Conference on August 16th in Austin, Texas.  The topic of the presentation is ‘How to Compose a Culture of Innovation’.   The fundamentals of building a culture of innovation will be addressed in an informative, entertaining and memorable way.  For more information on the event:


Luke Jordan Joins IN2 Innovation

We are pleased to welcome Luke Jordan to the IN2 team.  Luke is a dynamic Design Thinker, and he brings a broad perspective of the world along with him.  Currently, he is finishing his Master of Industrial Design at Georgia Tech, which complements a BA in Spanish and French from the University of Akron.  He also has diverse experience in sales, custom manufacturing and fabrication, operations, and sustainable product design.  Luke will be focusing on strategic design opportunities as part of our Business Development team.


Brian Roderman to Speak on the Topic of Design Innovation at Upcoming Design+Dialogue Event

The University of Houston Industrial Design program is celebrating its 10th Anniversary on May 2nd, 2014. The President and the Chief Innovation officer of IN2 Innovation, Brian Roderman, has been invited to speak on the topic of Design Innovation Tactics. If you are in the area, please come and check out the Design + Dialogue event.


Brian Roderman to host medical design debate at the 2013 IDSA International Conf.

Brian Roderman will be moderating a lively panel of distinguished designers at this year’s 2013 IDSA International conference to be held in Chicago August 21st through the 24th . The topic will be a charged debate on product design in the medical industry. Please join Brian and other design professionals at this year’s conference.  For more information on the panel:


IN2 Innovation Announces New Web and Social Media Sites

Thank you for visiting with us. We’re excited to present our new website.

As our company has grown, it is important that we describe how companies can win using innovation and design as a key strategic advantage.  For those who desire to take the next step, IN2 can help improve on innovation initiatives, leading to better results.

We have put together the right talent and tools to consistently produce innovation successes for our customers.  The new website showcases our understanding and services, our process and projects and what this can do to help customers.

Be sure to follow us on LinkedIn, Facebook and our new IN2 Insights blog for regular updates on topics such as innovation, strategy, design, trends and digital tools.


Citrix Celebrates IN2 Innovation's Culture with a Video Testimonial

IN2 Innovation uses GoToMeeting with HDFaces to capture the moment of inspiration regardless of location. The drawing tools, screen-sharing and video capabilities of GoToMeeting simplify collaboration across boundaries and accelerate time to market for new products.

"GoToMeeting is such an integral part of our business, we actually built our offices around it." Says Brian Roderman, Chief Innovation Officer, IN2 Innovation

Click the link to watch the YouTube Vidieo featured by Citrix:


 IN2 Innovation Designs a Collaborative Culture Based on GoToMeeting with HDFaces

IN2 Innovation is pleased to be featured in a GoToMeeting case study. Click here to see how we adopt GoToMeeting for collaboration throughout our innovation process.

Legrand / Wiremold Delivers Power Where You Want It

Whether it’s your ever growing number of mobile devices, your home office or entertainment center, there never seems to be enough power outlets - especially where you want them. And how do you tackle that giant mess of cables everywhere? Legrand / Wiremold engaged IN2 Innovation to research, design and develop a product line of six innovative power strips and charging stations with integrated cable management that deliver power where you want it, while hiding unsightly cable clutter.

Click here to see the case study: 
Legrand USB Charging Station 


2012 IDSA International Conference

Brian Roderman, FIDSA was the host and moderator of a Business of Design panel at the 2012 IDSA International Conference in Boston, Massachusetts. Roderman commented, “It was exciting to have such distinguished colleagues in this year’s panel. We had a lot of fun and talked about many topics that are relevant and important to both students and professionals in today’s working environment. We covered a great deal of information in a short amount of time. It was more like a big talk show / game show atmosphere than a formal 'sit, listen and take notes' kind of panel. We wanted to make sure that everyone in the audience had an opportunity to be engaged and bring a topic to the table. The distinguished panel guests were quick to respond with some very detailed information. We look forward to producing another panel like this in the very near future.”



Legrand Introduces the ‘Flat Screen TV Cord and Cable Power Kit’


The problem of hiding those pesky power cords and cables for a wall mounted flat screen TV are over! IN2 Innovation partnered with Legrand to create the ‘Flat Screen Cord and Cable Power Kit’ to empower any DIY consumer to safely and easily install TV power cords and Audio/Video cables behind the wall for professional looking results, without the need or cost of an electrician. A simple, pre-wired easy-to-use kit was developed to enhance the installation experience, maximize safety and meet building codes. By eliminating the need to make any electrical connections, the consumer’s fears, known as ‘installation anxiety’ and ‘electrical avoidance’, are removed from the equation. The Legrand ‘Flat Screen TV Cord and Cable Power Kit’ has been selected as a 2012 IDEA Finalist.

Click here to see the case study: 
Legrand Flat Screen TV Power Kit


2012 IDEA Awards Finalist

The Legrand ‘Flat Screen TV Cord and Cable Power Kit’, designed by IN2 Innovation and Legrand, has been selected as a 2012 IDEA Finalist in the Entertainment category.



Profile Magazine Profiles IN2


April brought about an article in Profile Magazine which covers how multi-city and multi-continent design and development team members tap into technology tools to connect and collaborate. “There’s a kind of West Coast attitude with a Midwestern work ethic. We can work anywhere we want but we know our clients are paying us and we have to roll up our sleeves and get the work done” says David Singer, IN2’s Creative Director.

This way to the article on page 84:



Ken Buras Delivers Speech at Canton Fair Product Design & Trade Promotion Centre


Ken Buras was honored to be the keynote speaker at the International Marketing Seminar sponsored by the Canton Fair Product Design & Trade Promotion Centre. The topic of his presentation was “Balancing retail cost targets with manufacturing realities”. This was a great opportunity as there were a number of company representatives and government officials in attendance. IN2 received several visits at the booth the following day to discuss how we might be able to provide benefit to Chinese manufacturing companies that are interested in breaking into the US market as well as those that understand the impact of good design on the overall success of their products.



TurboChef Encore: The Fastest Way to the Best Tasting Sandwich


Just how fast? Try 15 seconds for a 6 inch toasted sub and 60 seconds to a deliciously cooked pizza with crispy crust. Building on the success of the Sota, a state of the art bistro oven, TurboChef once again tapped IN2 Innovation to collaborate on a new rapid cook oven targeted at foodservice operations. The Encore was designed to be bullet-proof and reliable, yet convey a friendly charm with easy to use and access touch points. So the next time you find yourself waiting in a seemingly endless line for lunch and spot an Encore oven, your wait just got shorter!



Justin Pendleton Returns to the IN2 Team

IN2 gives a warm ‘Welcome Back!’ shout to Justin Pendleton after he spent a number of years gaining new experiences. Justin received a BFA in Industrial Design from Savannah College of Art and Design after building a design foundation in Architecture and Art History at Texas Tech. He started his professional career working with Brian and Ken and has diverse experience as both a design consultant and in corporate environments. “The IN2 family has been a profound source of professional development and support and I am excited to return to the team.”


Dr. OZ Show - Gadgets to Drop a Jean Size

The gadget guru, Daniel Sieberg, demonstrates various Jokari Healthy Portion Control Tools on Dr. Oz Show. 

To see more Healthy Steps products designed by In2 Innovation, please visit
Jokari Healthy Steps 



For Brian Roderman is a Mighty Good Fellow!


Brian Roderman was honored with an induction into the Industrial Designers Society of America (IDSA) Academy of Fellows on September 14 at the 2011 IDSA International Conference in New Orleans, Louisiana. Fellowship in the Society is considered the highest honor granted to members of IDSA and may be conferred upon members in good standing who have earned the special respect and affection of the membership through distinguished service to the Society and to the profession as a whole.

Click here to see Brian’s 2011 Academy of Fellows Committee Statement on the IDSA website: 


IN2 Innovation Launches New Corporate Identity

IN2 INNOVATION is excited to unveil its new brand identity. The transformation of its new identity is designed to reflect the focused and innovative products and services provided to its clients that establish growth in the marketplace. The new brand was also designed to represent the expansion of IN2’s services, teams and locations.