True User Experience

The world is rapidly shifting to a focus on the Experience.

For the people who use your brand, the Experience is just as important as the

product or service they are purchasing. This shift is happening across

sectors: the ways we work, how we shop, travel, plan, eat, relax… The

Experience matters.

For innovators, this is an exciting time. Like never before, we have the

chance to reimagine the world around us. Those who can think holistically,

who can design the full picture, will thrive as the world shifts.

At IN2 Innovation, we partner with companies to create effortless

experiences. We can help you connect more deeply to your customers and

consumers through new physical and digital products and services.

In the context of innovation, a True User Experience is a holistic engagement

that resonates at your user's emotional level. It is not exclusive; it is all-

inclusive - encompassing digital and physical touchpoints, delivered through

both product and service channels.

At this page, we're happy to share two of our experience innovation

tools, IN2's True User Experience Map and Work Canvas. You can use

these materials to help understand - and create - new Experiences.