TURBOCHEF // SOTA SPEEDCOOK OVEN FOR STARBUCKS


Enhancing the morning
beverage ritual.


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“Would you like a hot Bacon & Gouda Artisan Breakfast Sandwich with your grande nonfat latte this morning?”  Your local Starbuck’s barista can ask that question thanks to the help of the TurboChef Sota oven. 

TurboChef and IN2 teamed up to create a unique and inviting design solution for Starbucks that combined the extraordinary SpeedCook technology with an easy to use interface. The inspiration of the oven originated from the Starbuck’s store interior along with a combination mid-century vehicles and appliances.

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These soft and sculptured forms, robust materials and multiple textures help create an oven design that promotes ‘home cooking’, with an influence on speed.  The polished aluminum trim bezel around the interface promotes the high-tech elements of the oven along with a large chrome medallion badge celebrate the brand.  

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IMPACT:
By capturing the spirit of the Starbucks environment we created an approachable product that makes for a warm hearty experience for the Starbuck’s customer enhancing their morning beverage ritual.

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